آخر أخبار ديانا سكووب

A Tribute to the City of the Future

UAE – Established in 2015, ‘The Spirit of Dubai’ was borne of the vision of Nabeel
Perfumes’ Chairman, Asghar Adam Ali (Al Attar). Embarking on the adventure within a
space he describes as “concept-driven and artistic”, Asghar combined Nabeel Perfumes’ legacy of expert craftsmanship and his love for Dubai – the city he has called ‘home’ for
over three decades – to arrive at his brand of passion, “The Spirit of Dubai”. Reflecting on
the evolving story of the Emirate, the niche luxury fragrance house – which he developed
with son Mustafa who helms as President for the brand – employs traditional perfume
making techniques fine-tuned and perfected for over a century, to create two
generations of ‘one of a kind’ exceptional scents, inspired by the key elements of the
great Emirate. The ‘First Generation’ niche collection launched in 2015 and embodies the very essence of
Dubai – the sea, sand dunes, Arabian horses on the playground, Oud and Arabian
hospitality, the opulent luxury and promising skyline of the city of hope, Dubai. Each of
the eight ‘First Generation’ fragrances chronicle a particular element in the city, created
with the intention to capture and ignite the wearer’s imagination. The following year, in 2016, Asghar felt compelled to continue the storytelling with The
Spirit of Dubai’s ‘Second Generation’ ultra-niche collection. Created as an evolution of
the first seven fragrances, this luxurious line bridges the gap between the past, present, and future. The scintillating notes are a blend of the city’s ancient traditions and rituals, and its modern hallmarks culture

March 2019 brought a truly special moment for the brand’s legacy, with the launch of the
highly anticipated, one-of-a-kind bejewelled perfume masterpiece, ‘SHUMUKH’. Paying
tribute to ‘The Spirit of Dubai’, SHUMUKH, which in Arabic translates to ‘deserving the
highest’, is the world’s most expensive unisex perfume that unites artistry, perfumery and
jewellery. This is a key milestone for both the brand and Mustafa who worked closely on
the creation with his father as the lead perfumer. The Spirit of Dubai stands tall with 11 retail points of sale around the GCC and Europe,
including their Knightsbridge flagship boutique in the UK. The award-winning fragrance
house is a subsidiary of the acclaimed Nabeel Group of Companies, who are pioneers in
the luxury perfume industry with over 48 years of trusted experience. The Spirit of Dubai – Collection Details
The First Generation Dubai Turath
A perfume inspired by the heritage of the mysterious land of Dubai, where ancient
culture seeps into you, enriching you with its poetic beauty. The First Generation’s Dubai Bahar & Second Generation’s Durra
The two perfumes, which honour the mystery and majesty of the sea along with its most
precious creation – the pearl – take us back to the Emirate’s ancient history of pearl
diving.
The First Generation’s Dubai Rimal & Second Generation’s Baz
The Emirate’s golden desert and the ruler of the sky, the falcon, are UAE’s symbols of
power, greatness, and liberty, celebrated within these two unique perfumes. The First Generation’s Dubai Abraj and Second Generation’s Aamal
Representing the city’s fascinating skyline, these two perfumes symbolise Dubai as the
heartbeat of the Middle East – the city of the future.

The First Generation’s Dubai Meydan and Second Generation’s Abjar
These two bold perfumes were inspired by the nobility of the Arabian Stallion and the
green fields upon which it gracefully performs. The First Generation’s Dubai Oud and Second Generation’s Narjesi
What other scent than Oud can represent opulence of natural ingredients? These two
unique perfumes were inspired by the famous Oud scent and the eternal black rose, sprinkled with diamond dust. The First Generation’s Dubai Fakhama and Second Generation’s Haibah
Just like the luxurious city of Dubai, these two perfumes encapsulate the sheer opulence
of the great city. The First Generation’s Dubai Majalis and Second Generation’s Diwan
A sensory journey of Arabian hospitality is ignited when we encounter the famous royal
scent of Emirati Bakhoor/incense, beautifully embodied by these two mesmerising
perfumes. For more information, visit http://www.thespiritofdubai.com

Full UAE stockist list
The Dubai Mall – Perfumery & Co situated on Level 2
Phone: 056 536 3607
Atlantis, The Palm – situated at the west tower
Phone: 050 899 6217
Jumeirah Zabeel Saray – situated on Crescent Road, Dubai
The Mall Jumeirah – situated on the Ground floor.

Phone: 04 2974 414
Wafi Mall – situated on Level 1
Phone: 04 397 3393
Marina Mall – situated on the Ground floor
Phone: 050 458 4286
Dalma Mall – situated on the Ground floor
Phone: 02 447 6337

About ديانا سكووب (542 Articles)
ديانا النابلسي إعلامية سورية متخصصة بالاعلام التلفزيوني والاذاعي والتصميم الغرافيكي و وسائل التواصل الاجتماعي ورئيسة تحرير مجلة #ديانا_سكووب وهي موقع ثقافي اجتماعي فني و منصة تفاعلية تغطي مختلف الأنشطة و الفعاليات الفنية والثقافية والموضة والأزياء والصحة والأسرة والعقار وغيرها من المواضيع التي تهم كلا الجنسين

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